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Levi's, the ultimate jean
The legendary denim brand, Levi's was created in the United States in 1853 through the will and imagination of Levi Strauss a Bavaria emigrant. Its flagship product: the jeans ! According to legend, in 1873, Levi Strauss promoted his revolutionary pants and its extreme resistance by attaching two horses to the pair which was pulling in opposite directions.
Since then, every Levi's is labelled with two horses on the belt. Today the brand is still devoted to the denim pants, however the brand has developed a range of ready-to-wear products, accessories and bags that remain faithful to the denim spirit that made its famous. Shoes and bags designed by Levi's have also made an appearance, much to the delight if fans.
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