Björn Borg: because in Sweden, it's not just Krissprolls that have taste!
Without question one of the best tennis players of all time, Björn Borg started a radical transformation in 2006. Using his own name, he first created a collection of flashy undergarments that definitely didn't go unnoticed. From then on, the Swedish brand hasn't stopped growing and adding to their success. The shoes are a mix of creative designs, quality materials, and trendy inspirations, obviously influenced by sport history. For sport fans and those who love the combination of cool and chic fashion, you haven't heard the last of Björn Borg!