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Jack Burton creates the Blackhill in 1977, the first generation of snowboards, thus giving birth to his own brand of snowboard equipment. In real enthusiast, he goes from improvements in technical innovations and manages to make a name in the world of snow sports. The 80s saw the advent of Burton and became a reference for snowboarders worldwide. With its growing reputation, the brand launched in sports equipment, ready-to-wear, leather goods, footwear and accessories. Whether backpack, suitcase, purse or pocket, the Burton bag placed on the practicality and functionality to allow all athletes to live their sport's in the most intense ways.