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"The empire of Joseph began in 1972 thanks to the inimitable Joseph Ettedgui who succeeded in creating a place where the vibrant and eclectic crowd, made up of the most interesting icons of fashion, gathered to share ideas and sources of inspiration . Known for his eccentric personality, Joseph gave his patronymic to his brand, considering it as the extension of his creativity. His creations, simple and structured, were immediately acclaimed. Its collection of sleek silhouettes, with impeccable lines, will be recognized due to its modern and minimalist approach. Joseph was revered throughout the fashion industry for launching the movement. Today, the brand continues to produce high-quality, unavoidable collections under the creative direction of Louise Trotter. "