Customer service
0044 203 318 3120monday - friday : 8h - 16h
(GMT / local call rates apply)
Order tracking
Return an item
Win £10
Help & Contact
20% off for students
Free delivery* and free returns*
Basic, essential, for him and her
Discover the new collection
BOTD
Basic Of The Day. Essentiel, timeless, universal: three adjectives that define the BOTD concept. The brand was created by a young textile engineer who noticed that the fashion landscape was missing a brand which provided strictly basic clothing. With their minimalist items, BOTD offers essential clothing that go with every look, every style, with good value for money. A white T-shirt, a grey jumper, a blue cardigan: simple items, made with care, for everyone looking for basic clothing items to mix and match their wardrobe freely. Naturally, for the best level of comfort, most of the items are made mostly of cotton.
BOTDshort-sleeved polo shirts Clothing BOTD
: 9 articles
Filter by relevance
- Filter by relevance
- Low to High
- High to Low
- New Arrivals
- Discounts %
Filter by
Basic Of The Day.
Essential, timeless, universal, three adjectives that define the outlines of the BOTD concept. It is by observing the fashion landscape and the absence of brands on basic clothing items that a young textile engineer had the idea to create BOTD. Through sober pieces, BOTD is dedicated to offering essential clothing that goes with all looks, all styles, at a good price / quality ratio. A white T-shirt, a gray sweater, a blue vest: simple, carefully crafted pieces, aimed at a varied public looking for basic clothes to freely tune in to their fashion desires. Naturally, for a better comfort, BOTD models are mainly made in cotton.
