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People'Swalk is an eco-conscious brand made entirely from recycled materials: the fabric is made from plastic bottles, the soles from recycled bike tires, laces and insole are made with natural rope from organic farming, the boxes are made of recycled cardboard, dyes and printing inks are solvent-free and water-based glue is used. All this leads to a line of fashionable trainers. The concept of People'Swalk is to be eco - friendly, therefore 1% of the price of each pair is donated to the Surfrider Foundation Europe which is an association aimed at the preservation, enhancement and sustainable management of the ocean, the coastline and the people who enjoy them.