Ted Lapidus, founder of the brand in 1951, was among the first to impose the Saharan style or "uniform". In 1963, he joined the Union Chamber of Haute Couture Parisienne. Ted Lapidus has always had a taste for quality fashion and exceptional style and he ahs helped to refine the perfect mixture of clothing with perfect cuts and a touch of extravagance. He was also one of the designers for popular stars, including Brigitte Bardot, John Lennon and the Beatles. Over the years, the house Ted Lapidus has developed innovative line of ready-to-wear and accessories that helped establish the brand globally.
His masculine designs are synonymous with elegance and classic French style. Around the ready to wear collection there is a large line of accessories: sunglasses, watches, belts etc ... essential to menswear. The women's collection is also refined and offers timeless elegance as well as a range of accessories, that combine aesthetics and technicality, to complete the perfect silhouette.