Like all great fashion stories, the tale of the Betty London brand began with a meeting: the meeting of French Bohemian spirit and British charm. In 2007, a young designer from Paris went to conquer London and forge her way in the fashion capital. Influenced by the people she met, and the time spent there, a seed was planted in her mind: the idea of mixing the refined elegance of London with casual Parisian sophistication, which she masters perfectly. She began to design a line of clothing that is full of modern style and strong statement pieces, complete with a collection of bags and shoes. Helen took the time to expertly allow her project to mature, giving her the time to travel all over Europe in search of the best manufacturers of clothing and leather goods. The first Betty London collection was finally released in 2014, the result of the hard work of one woman, for all women. Always at the forefront of style and the latest trends, the Betty London brand knows what urban women want: collections that are feminine, sophisticated and casual, designed with quality materials.

In a quiet atmosphere, the heat of summer takes hold and the JB Martin woman perpetuates her success and asserts her presence, leaving a perfume of power in her wake. In this new season, JB Martin plays with the conventional. its audacious models propel women to the top: dazzling in metallic, conquering with notched soles on the feet, standing tall and firmly anchored in its orange heritage. With her long strides always on the move, she puts a stamp on every step she takes. Who could resist her?

Casual Attitude is the brand for the hyperactive and adventurous at heart, for those who travel on a whim, play tourist in their own city, explore every horizon... That's why, in order to meet all your needs and accompany you everywhere, our products can be used in the city as well as in the country, at the office or on the road. One objective: to follow you on all your escapades, your daily outings and more generally in your every move. To make you feel as free as a bird, that's what Casual Attitude is all about!

Céleste is the story of a meeting between the imaginary and the real. A story brought to life through social media by a community drawn to the stars. A poetic brand that offers a romantic and feminine wardrobe with a soft colour palette, Céleste has one goal: make each woman feel even more beautiful.