At the origin of the iconic jeans brand, is Henry David Lee. After making his name in the wholesale of groceries, he began producing denim work wear in 1911. The brand soon became popular, selling overalls to farmers and workers. The U.S. Army ordered uniforms from Lee in 1917, before sailors, loggers and cowboys seized the opportunity in the 20s. In 1926, Lee decided to create pieces fitted with a zipper, a true first in the history of textile. It was not until 1949 with the influx of women in factories that Lee jeans were available in women's models. Today, Lee jeans have a strong image, evoking authenticity, quality and innovation.