It was in 1987 that Napapijri was created in the Aosta Valley in Italy. Napapijri is the name of a small village in Finland, which literally means "Arctic Circle" in Finnish. The first rucksacks designed by the brand were made of military grade cotton, and displayed the Norwegian flag, like the exploration equipment of great Nordic adventurers. After designing technical mountaineering products, the brand has now set out to conquer the world of fashion with a collection of products with an urban-chic style. Handbags, satchels and casual shoes are now well-known items for modern explorers.