Founded in 1978 by Claudio Buziol, Replay embodies Italian fashion that is both creative and trendy. After having made a name for themselves thanks to their most popular model, the "double ring denim" jean, the brand decided to diversify it's collection by developing new lines. Children's clothing, lingerie, shoes, jewellery.....The denim brand quickly became a fashion reference. Their trademark? An eclectic style and knowledgeable mix of vintage style and casual elegance.