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Serge Blanco: Live with inspiration

Icon of international rugby, Serge Blanco ended his sports career in 1992 and put one foot forward in the industry of men's fashion by creating his own lifestyle brand. Inspired by the spirit of sport that made his reputation, the brand dresses men of all ages from head to toe, including newborns. In addition to its clothing range: a line of shoes and accessories to complete the outfit. Concerned about the detail and quality of its products, the brand always chooses the finest materials and easy going cuts, combining elegance and originality.