Jack Burton creates the Blackhill in 1977, the first generation of snowboards, thus giving birth to his own brand of snowboard equipment. In real enthusiast, he goes from improvements in technical innovations and manages to make a name in the world of snow sports. The 80s saw the advent of Burton and became a reference for snowboarders worldwide. With its growing reputation, the brand launched in sports equipment, ready-to-wear, leather goods, footwear and accessories. Whether backpack, suitcase, purse or pocket, the Burton bag placed on the practicality and functionality to allow all athletes to live their sport's in the most intense ways.
Burton was founded by Jake Burton Carpenter in 1977; the company specialises in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories.snowboards. Burton was inspired by the snurfer invented by Sherman Poppen, two skis stuck together. Burton personally first made snowboards by hand in his garage. He later met Dimitrije Milovich and forged a business partnership. Over the following years, the business grew. Today, the brand makes products for men and women and ships to Europe, Australia and New Zealand.
... and the bags
Once their snowboard range was launched and up and running, the brand marque naturally worked on developing a clothing and accessories collection, including a range of rucksachs that are exceptionally sturdy.
Protecting the environment
Unlike other brands such as Patagonia and Element, which are inspired by nature, Burton is committed to sustainable development to preserving the environment.
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