A brand that originates in the 18th century? It exists and their name is Start Rite! A shoe manufacturer since 1792, it was a shoemaker, James Smith, who created the brand near Norwich, England. At the time, he was renowned for the impeccable design of his shoes. Faced with a growing number of orders, he decided to open his own factory. Handed down from generation to generation, this family business got a new start in 1921 when they decided to specialise in children's shoes, changing their name to Start Rite. The brand designs timeless models that are updated from season to season with soles specially designed with respect to the growth and stability of little feet. The official shoemaker of the royal family of Windsor since 1955, Start Rite is perfect for the feet of little princes and princesses worldwide.