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What is SPARTOO.EU? is the story of three friends who love shoes and the internet. Boris, Paul, and Jérémie, with a combined age of less than 75 years and recent university graduates, dreamed of creating their own business in their image. After much reflection, they decided to launch their very own online shoe shop. The adventure started in 2006 with, in reference to Roman sandals, the ancient leather sandals from the city of Sparta, one of the most powerful cities in ancient Greece. They creatively added two "O"s, a symbol of some of the Internet's greatest successes: gOOgle, yahOO, kelkOO…

And that's how Spartoo was launched on the 16th of August, 2006. Their enthusiasm and unique project seduced their motivated teams, investors, brands, and partners, who all came together for this legendary adventure.

Our Team

The growth of the Spartoo team has only been matched by their increasing turnover. While they were a team of less than 10 employees at the beginning, the company is composed of more than 180 people based in Grenoble, France the capital of the French Alps. In May 2010, the company grew to such a point that they were even required to move to a more spacious office!

"Meet and get to know, originally created by three friends that love shoes and the internet"


    • Over 400 employees
    • A warehouse of 30,000m²
    • Present in more than 25 countries including France, Germany, England, Italy, and Spain.
    • Almost 3500 brands and 300,000 models
  • Over 14 million unique visitors per month throughout Europe
  • Over 14 million unique visitors per month throughout Europe
  • Funded up to 45 million Euros by French investment banks (A Plus Finance and CM-CIC Capital Privé), European (Endeavour Vision and Sofina) and American (Highland Capital Partners) investment banks
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