Founded in 1973 by three brothers, Pepe jeans was originally a small jeans shop located in West London. Thanks to the quality materials and audacious cuts, the brand found almost immediate success. Symbolic for the denim generation, they advocate a young fashion style with a touch of rebellion thrown in. Pepe jeans has continued to conquer Europe from the 1980s to is now distributed in over 60 countries around the world.
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